In addition, downloading from the cloud was clearly much faster than sending a tape through the mail.Īdding B2 Cloud Storage to their infrastructure helped APT address two key challenges. Field saw this as especially useful for local subscriber organizations that couldn’t conveniently access satellite distribution systems. Then Field discovered Backblaze B2 Cloud Storage, which met all of his performance requirements and, at $0.005/GB/month for storage and $0.01/GB for downloads, would save him roughly 75% in service cost compared to the other cloud storage options he had explored.īackblaze B2 would also give him the foundation necessary to receive and distribute program content over the internet. The trouble was that the price of cloud storage from vendors like Amazon S3 and Microsoft Azure was a non-starter, especially for a nonprofit organization like APT.
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While most people considered cloud storage to be just a different place to back up and archive files, Field envisioned how the ubiquity of the cloud could also help solve his distribution challenges. On Field’s watch, technology would not become the barrier to viewers enjoying their favorite cooking programs, riveting drama series, and award-winning documentaries.
Of course, he was determined to make sure the shows would go on, as subscriber stations had fostered loyal local followings for their many shows. With an expectation that there would be no slowdown of innovation on the horizon-and more likely than not, an acceleration ahead-Field knew that his storage and distribution systems would reach a crossroads in no time at all. A case in point: while some subscribers had adopted state-of-the-art satellite systems to receive programming, others still waited for the Postal Service to deliver programs recorded on tape weeks earlier. Second, many of APT’s subscribers struggled to keep up with the rapidly changing industry. First, new technology and format proliferation had driven dramatic increases in digital storage requirements for their servers. Two key challenges emerged for Field, who as VP of Technology & Distribution Services is responsible for delivering their extensive program catalog to 350+ public television stations nationwide.
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In the time since Gerry Field joined American Public Television (APT) in 2007, his industry was in digital overdrive: pushing to acquire and distribute more high-quality, groundbreaking public television programming to their technologically diverse subscribers-local public TV stations.
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